Rochijoe

Client

Rochijoe is a luxury handbag brand rooted in elegance, restraint, and timeless design. In a space often saturated with excess, the goal was to create an identity that feels confident without needing to be loud, something that speaks through detail, form, and presence.

The brief called for simplicity and distinction, a mark that could sit effortlessly within the world of luxury while remaining recognisable and enduring.

I designed with restraint and let the details speak. I approached the logo with a focus on clarity and precision, stripping back unnecessary elements to reveal something refined and intentional. Every decision, from spacing to form, was made to ensure the mark felt balanced, distinctive, and quietly confident.

Rather than chasing trends, I focused on creating something that could hold its own over time, a logo that complements the product without competing with it. The result is an identity that feels appropriate, elevated, and built to last.

Story

Year

What I did

Industry

Services

Logo Design
Brand Identity Design
Creative direction

Luxury Fashion & Accessories

2022