HSBC: Our Markets Page
Client
HSBC is one of the world’s largest financial organisations, serving around 41 million customers across 56 markets. For a brand operating at that scale, every touchpoint needs to feel intentional, global, and aligned with its positioning.
The focus of this project was the “Our Markets” page on HSBC.com, a space designed to connect customers to opportunities across regions, industries, and economies.
Working within a team, my role was to support in sourcing and curating imagery that accurately reflects HSBC’s global presence across each of the 56 markets, while maintaining consistency with the brand’s visual identity.
This wasn’t just about selecting images; it was about choosing visuals that communicate scale, diversity, and credibility. Each image needed to feel authentic to its market while still sitting seamlessly within a unified global experience.
The result is a refined visual layer that supports the page’s purpose, helping users explore markets with clarity, confidence, and a sense of connection.
Story
Year
What I did
Industry
Services
Image Research & Sourcing
Visual Curation
Digital Content Support
Banking & Financial Services
2025
