HSBC: Financial Results
Client
For a global institution like HSBC, financial results are more than numbers; they are a statement of performance, strategy, and market confidence. Communicating these results requires clarity, precision, and absolute discretion.
This project focused on supporting the creation of HSBC’s financial results assets for social media and web.
I contribute to a high-stakes, confidential production. Working closely with the team, I support multiple stages of the production process, from researching and sourcing imagery for hsbc.com and footage aligned with the results narrative, to image manipulation and selecting music that reinforces tone and pacing.
I also contribute to the editing process, alongside designing lower thirds and text transition graphics that ensure information is delivered cleanly and effectively. Every element is crafted to balance visual engagement with corporate clarity.
Given the nature of financial reporting, this work demands a consistently high level of confidentiality and accuracy. Sensitive information is handled with care throughout, ensuring all outputs meet strict internal standards before public release.
I also collaborate with the team to create an animated “Top of the Day” card — a concise graphic designed to highlight key financial figures. Built for platforms like LinkedIn, this asset translates complex data into a clear, digestible format. It continues to perform as one of HSBC’s strongest content pieces, combining sharp design with immediate informational value.
Story
What I did
Industry
Services
Motion Design
Video Editing
Footage Research & Curation
Graphic Design (Lower Thirds & Transitions)
Social Content Design
Banking & Financial Services
